I got this press release from Barb Lawton's office. What an awesome opportunity for filmmakers who choose to produce their films in Wisconsin!!!
I hope the word spreads through the film making industry in Wisconsin and all over the world. Wisconsin has some of the most diverse locations in the country. From big cities, to deep woods, to small wonderful towns, to unbelieveable landscapes that boggle the mind, I truly believe this is one of the most under utilized states in the film industry.
This forward thinking program by the governor's office, Film Wisconsin and Marcus Theaters is really amazing. It could and should put Wisconsin on the film maker's map and bring some new excitement to the state!
(sorry too busy right now to reformat the pr beyond a cut and paste)
FOR IMMEDIATE RELEASE
Contact: Scott Robbe, Film Wisconsin, 414-287-4251, firstname.lastname@example.org orDave Fantle, Milwaukee Film Office, 414-287-4253,email@example.comCarlo Petrick, Marcus Theatres, 414-905-1505, firstname.lastname@example.org Theatrical Runs Offered for Wisconsin ProductionsMarcus Theatres, one of the largest chains in the country, to provide screens MILWAUKEE – Jan. 11, 2008 – Wisconsin’s new 25 percent tax credits for the film, television and video gaming industry just took effect Jan. 1 making it one of the most attractive packages in the nation. In what may be a first in the country, a Wisconsin-based movie theatre chain has significantly upped the stakes by offering feature film productions shot in Wisconsin guaranteed theatrical runs on some of its screens. This innovative arrangement was made between Milwaukee-based Marcus Theatres and Film Wisconsin, the state’s film office, as a way to support building a film economy for the state and encouraging filmmakers, especially independent producers, who most stand to benefit by bringing their projects to Wisconsin under this arrangement. “This innovative agreement demonstrates the very kind of creative thinking that makes Wisconsin the ideal place for the film industry and, for that matter, any other creative sector business,” said Lt. Governor Lawton, who chairs the Wisconsin State Arts Board. “It will allow us to display the beauty of our great state and the talent of our people on the big screen – 400 big screens in four states, in fact – and it will lift Wisconsin into view regionally and nationally as the new ‘Third Coast.’” “The value of our incentives combined with the pledge of theatrical runs by Marcus theatres significantly increases the desirability of shooting in Wisconsin, said Scott Robbe, executive director of Film Wisconsin, the state’s film office. “It’s becoming an increasingly difficult and arduous task to bring a project to the screen. By offering filmmakers a guaranteed commercial theatrical run for their work, coupled with our incentives and our untapped potential as a film location, we anticipate a significant influx of creative projects coming to the state. Theatrical screenings give a project enhanced credibility and visibility and provides greater marketing legs for auxiliary markets.” In a letter to Film Wisconsin, Bruce J. Olson, president of Marcus Theatres, wrote in part: “Marcus Theatres will provide the foundation bookings that may lead to multiple playdates from other theatre circuits in major markets across the Midwest and U.S. . . .the number and play dates will be determined by the final quality and appeal of the production.” While retaining the right to refuse screening a film, Marcus Theatres “will make all reasonable efforts to accommodate the filmmakers request for bookings” on film receiving a G, PG, PG-13 or R rating. Marcus Theatres is based in Milwaukee and is the 7th largest theatre circuit in the country, operating 600 screens in six Midwestern states, including Wisconsin, Illinois, Minnesota, Iowa, North Dakota and Ohio. FILM WISCONSIN (www.filmwisconsin.net) is non-profit, public-private partnership organization based in Milwaukee and dedicated to nurturing and sustaining Wisconsin’s film and media industry. Film Wisconsin advocates for the statewide industry in the global marketplace, provides information and resources on the industry, and is a technical assistance organization for individuals and organizations engaged in film, television, advertising, documentary, corporate video, video gaming and still photography production interested in doing business in the state.# # #